Course Number: MAR 4000
Total Semester Credits: 3
Prerequisites: MAR 2000
This course will provide the basic principles behind online and social media marketing while defining the different types of online marketing that companies use to attract consumers. This course will also provide basic principles of promoting a brand and how to do this on various social media sites. Students will be provided principles on determining whether social media marketing is working, including how to better market goods or services.
